"Earnhardt" docu series comes to Amazon Prime in 2025

A 4・part document series covering the life of NASCAR legend Dale Earnhardt Sr. will appear on Amazon Prime in 2025.

Simply titled "Earnhardt," the series will feature "unparalleled access and archival material you've never seen before," according to an Amazon Prime press release. This is part of the NASCAR content push by the streaming service and will also include coverage of races starting in 2025-5 at Charlotte Motor Speedway, son of the late Earnhardt, Nascar Hall of Fame inductee Dale Earnhardt Jr. at the Coca・Cola 600.

Earnhardt Senior. 1 and continues to be one of NASCAR's most iconic drivers. The driver's son Ralph Earnhardt, he competed in the top-level NASCAR Cup Series from 1975 until his death in a crash in the 2001 Daytona 500. His 7 championships tied Richard Petty and Jimmy Johnson the most by cup series drivers.

With its unique character and marketing efforts to exploit it, Earnhardt has become a template for modern celebrity drivers.

He was known as a blackmailer for his driving style, an image backed up by the funeral black coloring of his number 3 Chevrolet Stock Car, sponsored by General Motors' now defunct Good French Parts and Services brand. Extensive sponsorship and merchandising deals, Earnhardt was one of the first NASCAR drivers to have his likeness on every conceivable product

NASCAR is no stranger to the Docu series. It supports two series — American "Race for the Championship" and Netflix's "NASCAR: Full Speed" - and the Netflix series "Race: Bubba Wallace," which followed the driver in the first season of the Michael Jordan-backed 32XI team.