Pollstar Precept is a brand manifesto written in 3D.

Posted on April 07, 2020
Concept cars
Pollstar Precept is a brand manifesto written in 3D.

The connection between Polestar and Volvo is undeniable. The nascent brand was spun off from the Chinese-owned Swedish luxury automaker, and its first two products started out as Volvo concepts. Now Polestar says it's moving forward with the Precept concept, which debuted in February.

On Tuesday, Polestar announced details about the Precept electric car. According to the company, the name was chosen because it is defined as "a manifesto or declaration of things to come," while Merriam-Webster defines Precept as "a command or principle intended specifically as a general rule of behavior." In either case, the name literally means a means to indicate what is to come.

Paul Starr says Precept illustrates the three pillars of the brand: sustainability, digital, and design.

In terms of sustainability, Precept uses recycled materials such as plastic bottles, fishing nets, and wine corks for many of its interior materials. The seats and interior trim are made from recycled PET bottles. The carpets are made from nylon 6, which is used in fishing nets. Wine corks are recycled into vinyl, which is used to make the headrests and seat backs.

Other interior materials are made from a linen-based material called ampliTex from supplier Bcomp. This material is reinforced with ribs resembling leaf veins and, according to Polestar, reduces panel mass by 50% and vibration by 250%. The interior material reduces the use of plastic by 80% and no animals are used in the interior.

The cabin also focuses on Precept's digital technology. The cabin features a 9.0-inch digital driver information center and a 15-inch vertical center touchscreen. The touchscreen has a proximity sensor that adjusts brightness and displayed information based on hand position. The screen can also work with the Polestar Digital Key - a code stored on the wearer's smartphone - to provide personalized content. Developed in partnership with Google, it represents the next generation of Android-based systems and will soon be available in the Polestar 2.

The 9.0-inch IP screen features an eye-tracking system that makes content small and complex when the driver is looking at it, and large, bright and sparse when the driver is looking at the road.

Google Maps uses data from driver assistance features to improve safety. Polestar opens up this system to third-party developers to create useful applications. However, none of the video components can be used while driving, only while parking or charging.

An interview with lead designer Max Missoni revealed more design details, but several design features define the future design language of the car and Polestar. There is no grille at the front of the car. Instead, most of the sensors and driver assistance hardware are located in the nose. Another driver assist technology, the Lidar system, is located in front of the roof. The nose section features newly designed headlights that mimic Thor's hammer from Volvo, but are separated to give the car a different look while maintaining the connection to the mothership. The headlights and taillights are used for welcome and farewell lights.

Despite the Precept's futuristic purpose, the design utilizes traditional lines as well. The Precept is a large car, with a wheelbase of 122.4 inches, which is only 2.2 inches shorter than the Mercedes-Benz S-Class sedan. It has flared fenders and a fastback shape typical of Grand Touring class cars, with 22-inch wheels giving it a flavor of dynamism. The front splitter, side sills and rear fairing are made of the same linen material as the interior. Aerodynamic elements include door handles, wheel inserts, rear vertical vent blades, hood wings and ducts behind the front wheels that contribute to the laminar flow of the car.

We do not expect Polestar to release a precept. However, its sustainability, digital technology and design features should be a breakthrough for the brand in the future.

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