Apple reportedly scaling back its self-driving goals to launch in 2028.

Posted on January 24, 2024
General
Apple reportedly scaling back its self-driving goals to launch in 2028.

Apple's previously rumored car project is still underway, but will reportedly be introduced to the market later than previously thought and will not include self-driving features.

Citing sources familiar with the matter, Bloomberg reported Tuesday that Apple will launch the car in 2028, or two years later than previously thought.

According to sources, one reason for the delay was a change to earlier plans to offer cars with true self-driving capabilities on highways. Instead, Apple is now reportedly aiming to offer cars with only self-driving assistance features that rank at Level 2 on the SAE scale of self-driving capability, or the same level as systems offered by Tesla, General Motors, and Ford.

Level 2 means that the car can be automated under certain conditions, but requires the driver to be at the wheel at all times to monitor it. Level 3 is the first level where the driver can take his or her eyes off the road, albeit for short periods of time. Mercedes-Benz is the only automaker to offer such a system, but the Mercedes system, known as DrivePilot, has strict requirements, including strict limits on the highways on which it can operate.

Apple previously planned to develop a car that would allow the driver to watch videos or browse the web while driving on the highway, allowing enough time for the driver to resume operation when needed. Such functionality would be equivalent to Level 4 on the SAE automated driving functionality rating scale.

The ultimate goal is Level 5, a car that rivals human capabilities; according to Bloomberg, Apple initially planned for this level and even envisioned a car without a steering wheel and pedals. Apple also reportedly spent time developing a remote command center that could take over control if the car got stuck.

Apple has remained silent on its plans related to the car project, often referred to as Project Titan. The company has filed several patents related to cars and driving in recent years and has hired several automotive industry veterans.

Apple is not the only tech company considering entering the automotive business. Alphabet-owned Waymo is expanding its One robot cab service to more cities, and Baidu is rapidly expanding its own robot cab service in China. Sony has also partnered with Honda to launch the Afila brand, whose cars are expected to offer advanced self-driving capabilities.

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