The Buick Envision GX trademark indicates that the crossover will be larger

Posted on January 24, 2023
General
The Buick Envision GX trademark indicates that the crossover will be larger

General Motors has filed a trademark application for the name Buick Envision GX, indicating that a larger version of the Envision crossover is likely.

The trademark application, published by the U.S. Patent and Trademark Office (USPTO) on January 10, 2023, covers "automobiles, sport utility vehicles, trucks, vans and other land vehicles."

Beyond the typical ambiguous language of the patent application, one can get some idea of what the Envision GX looks like by looking at Buick's current lineup. The Encore GX was launched for the 2020 model year as a larger companion to the Encore. The standard Encore was shelved for 2023, leaving only the GX to be facelifted in 2024.

If GM follows the same pattern, the Buick Envision could grow. Currently positioned between the Encore GX and Enclave, the Envision has been on sale in the U.S. since 2016 and will be redesigned for the 2021 model year.

The Envision GX could be one of the brand's last U.S. market models with an internal combustion engine, as there is no mention of the Electra name Buick plans to use for the EV in the filed documents. Buick hopes to offer a complete lineup of electric vehicles by 2030, with the first model expected in 2024. Other recent trademark filings suggest the Buick Electra family of EVs and the sporty Electra GS EV. [GM has said it is prepared to buy Buick dealers if they don't want to switch to selling EVs. Expect to spend a hefty $300,000 to $400,000 on average for charging stations, tools, and training upgrades. However, many Buick dealers already have GMC franchises and have already invested in selling GMC Hummer EVs, so the transition is not as steep.

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